Category_Culture RSS

brand stand out, branding, Category_Culture, original brand -

The world is drowning in brands. There are 28 millions small businesses in the United States and millions more if we count personal brands. The world is a saturted market and in order to compete you have to stand out. And how do you do so: 1. Be original. Your brand must be original. Being a duplicate will not result in you being a leader in your category or even a true option. Your message won't resonate and consumers won't respect you. People value exclusivity. 2. Boldness. As the saying goes, no risk, no reward. You want to give a...

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Category_Branding, Category_Culture, creative problems, creative struggles, creatives -

1. We daydream. 2. We feel and care about everything even when we don't want to. 3. We've been called 'weird' and actually like it because normalcy is weird. 4. We've been asked to do work for free or for 'exposure' and generally feel insulted by it. 5. Our creative juices flow at the most random times. 6. We can find inspiration in nearly anything. 7. We've been called 'weird' and actually like it because normalcy is weird. 8. We observe everything. 9. We need solitude to recharge. It's not a want. An actual need. 10. We can get lost...

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Category_Culture -

Hip-hop, soul artist, Anderson Paak has taken the music world by storm. His road to fame while seeming like an overnight success was a long, hard one. With the lyrical skills of a top-notch rapper, along with the soulful vocals reminiscent of a 60's legend, Anderson Paak is unlike any other. He's risky, dazzling and inventive persona teaches us a few things about standing on your own a part from outside opinions. His actions are a recipe for branding greatness. Here's what we learned: 1. Don۪t play it safe. In a hip-hop world full of duplicates and redundant trap and...

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Category_Culture, i am the industry, Nipsey Hussle, nipsey hussle death -

Nipsey Hussle would go on to have one of the most impressive independent runs in hip-hop history that cumulated with the release of Victory Lap in February 2018. It would be his only album. Thirteen months after Victory Lap was released, Nipsey Hussle would be shot and killed in Hyde Park, Los Angeles. A renowned artist, independent music pioneer, investor, revolutionary - he will be sorely missed. His legacy will live on.

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#Indie #indiemuscian #IndieNation #NAO #Music #journalist #Iamtheindustry #Journalism #MusicJournalist #Like4Like #Tidal, #trap, Category_Artist Spotlights, Category_Culture -

On the opposite side of the tracks from a Kid Cudi or even a Q-money, is Vitto Banks (@Vittobanks). 94% trap & 6% rap۝is his motto. I had the opportunity to speak with Mutt, one of Bank۪s artists, concerning the Free World۝ gang philosophy of the rap game in The Land۝ (Cleveland, OH). If an artist isn۪t down with one of the cliques,۝ he or she may never get that break, it۪s that simple. Clearly unfazed by the current state of affairs, when it was Bank۪s turn to chime in on the conversation, he responded no comment,۝ as he maintained...

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