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brand stand out, branding, Category_Culture, original brand -

The world is drowning in brands. There are 28 millions small businesses in the United States and millions more if we count personal brands. The world is a saturted market and in order to compete you have to stand out. And how do you do so: 1. Be original. Your brand must be original. Being a duplicate will not result in you being a leader in your category or even a true option. Your message won't resonate and consumers won't respect you. People value exclusivity. 2. Boldness. As the saying goes, no risk, no reward. You want to give a...

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