How To Make Sure Your Brand Stands Out Among The Rest
The world is drowning in brands. There are 28 millions small businesses in the United States and millions more if we count personal brands. The world is a saturted market and in order to compete you have to stand out.
And how do you do so:
1. Be original.
Your brand must be original. Being a duplicate will not result in you being a leader in your category or even a true option. Your message won't resonate and consumers won't respect you. People value exclusivity.
2. Boldness.
As the saying goes, no risk, no reward. You want to give a message that most people are afraid or don't have the voice to give. The boldest brands aren't afraid to implement innovation and experimentation into their essence.
3. Tell a story.
Powerful stories evoke emotion that generate brand loyalty in unexpected and lasting ways. Stories humanize your brand and give your tribe something to hold onto and draw a connection to in their own lives.
4. Have meaning.
Commit to making a genuine connection with your tribe. Make a difference. People are attracted to positivity and depth. Be disruptive, challenging, revolutionary, make an impact and your audience will follow you. Most people still want to be a part of the greater good, let your brand do so.