H.E.R Is Reshaping The Standard For Modern Music As We Know It
H.E.R, a young but experienced and developed artist as already captured the Grammys. When asked about music in addition, to exclaiming that the "authenticity is coming back to R&B', she was asked:
R&B is somewhat overlooked in the grand scheme of the industry, despite having such an impressive 2019. So it's great to see an artist like you represent the genre in these major categories.
Her response was:
'R&B has always been about raw emotion, and I think the authenticity of it was missing. It was never dead -- we always listen to the classics that will remain timeless -- but we forgot what it meant to make [music] with real emotion that's inspired by rhythm-and-blues and soul. We've gotten back to our roots and real instrumentation on records. I did my own Lights On Festival last September and we literally sold it out in about 20 minutes. There were 14,000 all there to see R&B artists like Lucky Daye, Jhene Aiko, Summer Walker, Daniel Caesar and Ari Lennox. People were there to really feel the music, so I'm glad that authenticity is coming back. We're starting to see through the fluff and manufactured sound.'
There is a shift happening in the musical landscape and we at I Am The Industry are glad to be a part of it.